BOOKOFREM

Overview

BOOKOFREM is a clothing brand based in Phoenix, Arizona, and this project was my first experience designing a complete visual identity. I started by exploring the brand’s tone and creating a moodboard to capture references from the Sonoran Desert, which became the core inspiration. The goal was to design a logo that felt minimal and elegant while still connecting to the brand’s character. In addition to the logo, I extended the identity into merch design, keeping the visuals consistent across different products.

Project

BOOKOFREM

Project Year

2024

Project Type

Branding & Merch

Tools

Adobe Photoshop, Adobe Illustrator

Role

Graphic Designer

View Project

Process

Moodboard Creation → Researched visual references and built a moodboard to capture the Sonoran Desert influence and the brand’s minimal tone.
Logo Design → Designed a logotype that combined clean and minimal lines with a touch of elegance to represent the brand’s character.
Merch Design → Applied the logo and supporting visuals to merch items, making sure the style stayed consistent across products.

Outcome

The result was a logo and merch collection that reflected BOOKOFREM’s tone in a simple, minimal, and cohesive way. It gave the brand a clear identity and a strong visual starting point for their clothing line.